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Research papers

How children use television advertising and how we can learn to communicate more effectively with them

The paper describes a small-scale exploratory study among school-children, supplemented by preparatory desk research, and by interviews with a variety of adult professionals working in the broad field of child communications. The overall objective...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Emer Rodnight, David Williams
Company: Ogilvy
June 15, 1984
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Citation

Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/how-children-use-television-advertising-and-how-we-can-learn-to-communicate-more-effectively-with-them