Resources Library by ANA

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Advertisers and agencies pay considerable attention to the quality of colour reproduction in print advertisements.This paper is concerned with the extent and manner in which inevitable variations in reproduction between different magazines, caused by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Alan Smith

March 1, 1976

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Norman L. Webb

Company: Gallup International Association

August 1, 1975

Market testing financial services in the security industry within a competitive rate structure

On the 11 September 1973 the Securities and Exchange Commission announced its decision to terminate the fixing of commission rates by stock exchanges after April 30, 1975. Termination of fixed commission rates by the SEC has introduced a competitive...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: F. Conran, Henry Assael

February 1, 1975

Changing test market technology in the USA

This paper focusses on the changing nature of new product test marketing. Perhaps first, it is appropriate to discuss the reason behind test marketing. The paper describes a survey of test marketing practice covering major American grocery, drug and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: D. K. Hardin

September 1, 1972

Product testing methodology in relation to marketing problems

Product testing has been a relatively neglected area in the literature of market research. This paper reviews current thinking and practice, discusses some major methodological issues and indicates some areas for further investigation. The first...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: John C. Penny, L. M. Hunt, Tony Twyman

August 1, 1971

The development and application of a new micro market testing technique

The paper describes the development and application of a new technique designed to expose a new product to test market type evaluation - in particular the crucial repeat buying factor - at the sort of cost involved in a product test. The technique...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Brian C. Pymont

September 1, 1970

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Glsela Steinert

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

November 1, 1969

Images under the magnifying glass

Our fundamental aim was to develop a new and more refined technique of image research which would be so simple to apply that the test persons to be questioned would not have to undergo too much strain, yet the results obtained from the interviews...

Catalogue: The European Marketing Research Review 1967

Author: Herbert Flögel

August 1, 1967

The study of preferences in market research

This paper outlines the conventional techniques of testing preferences; it suggests that, quite apart from technical discussions about the advantages of one or other preference testing method, when more than one preference dimension is brought into...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Jack G. Field

August 1, 1967