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Videos

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/framing-the-roi-in-media-needs


Research papers

Measuring consumers' Internet behavior

This paper outlines the new and validated methodologies that comScore Media Metrix has developed to accurately measure consumer behavior on the Internet on a global scale. These integrate traditional RDD sample selection where possible with online...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Gian M. Fulgoni
Company: comScore ARS
June 20, 2003
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Citation

Fulgoni, G. M. (2003a, June 20). Measuring consumers' Internet behavior . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/measuring-consumers-internet-behavior-