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Research papers

Nothing but blue skies

This paper describes a five stage programme to get the best out of innovative new product development research in the telecoms sector. It covers the pitfalls encountered at each stage suggesting solutions based on mistakes made on both client and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Lisa Hunt, Janine Braier
June 15, 1998
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Citation

Hunt and Braier (1998a, June 15). Nothing but blue skies. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/nothing-but-blue-skies