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Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974

Research papers

Discussion opening on Mr. Leighton's paper

Roughton's comment on the paper "The shoemaker's children always have the poorest shoes" by A. Leighton.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Geoffrey W. Roughton
May 1, 1974

Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974

Research papers

Research papers

Research budgeting in the client company

How much should be spent on Market Research? This is a common question for which there is no simple answer. The Market Research expenditure should reflect the plans and objectives of the Company. Consequently, the Market Research budget should be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: W. G. Batham
May 1, 1974

Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974

Research papers

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Terry I. Jones
May 1, 1974

Research papers

How professional is the management of research institutes?

During the Luxembourg Seminar on "Managing Market Research as a Business" I carried out a brief survey on some aspects of the management of research institutes. The questionnaire was set up in haste and the sample is the only representative of agency...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Coen C. J. de Koning
May 1, 1974