You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Digital Media.
ANA has found 38 results for you, in 340 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
October 1, 2024
×

Citation

Spooner, L. (2024a, October 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain-12576


Videos

Changing the subject

Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionized the way we do journalism at the BBC. The challenge we faced was to find out why people click on some pieces of content and not others, to...

Catalogue: Client Summit 2019- Spring Edition
Author: Kevin Cowan
June 27, 2019
×

Citation

Cowan, K. (2019a, June 27). Changing the subject. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/changing-the-subject


Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017
×

Citation

Swinton, R. (2017a, June 15). MENAP and the rise of person-centric measurement not audience measurement. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/menap-and-the-rise-of-person-centric-measurement-not-audience-measurement


Videos
×

Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-


Research papers

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Fabio Luzzi, Caroline Epstein
November 18, 2016
×

Citation

Luzzi and Epstein (2016a, November 18). A machine-learning app for TV show acquisitions. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/a-machine-learning-app-for-tv-show-acquisitions


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
×

Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871


Research papers

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Cortney Henseler, Samuel Kim, Matthew Sharp
September 22, 2016
×

Citation

Henseler, Kim and Sharp (2016a, September 22). The potential power of digital creative. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative-8892


Videos

A machine-learning app for TV show acquisitions

As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Caroline Epstein, Fabio Luzzi
June 15, 2016
×

Citation

Epstein and Luzzi (2016a, June 15). A machine-learning app for TV show acquisitions. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/a-machine-learning-app-for-tv-show-acquisitions-8670


Videos

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Samuel Kim, Matthew Sharp, Cortney Henseler
June 15, 2016
×

Citation

Kim, Sharp and Henseler (2016a, June 15). The potential power of digital creative. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative