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Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
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Citation

Hooper-Greenhill, O. (2014a, June 15). Creative planet. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/creative-planet