Resources Library by ANA

Executing B2B research in "breakthrough" countries

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat

Company: Bazis

June 15, 2014

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sally Wu, Rob Valsler

Company: KANTAR TNS Malaysia

June 15, 2014

Peace by piece

Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of...

Catalogue: Congress 2013: Think Big

Authors: Jean-Marc Leger, Ijaz Shafi Gilani

June 15, 2013

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big

Authors: Annie Pettit, Melanie Courtright

Company: Research Now SSI

June 15, 2013

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Sebastián Olier, Milena Sabogal Uribe

June 15, 2013