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Beyond the Red Wall: Keynote interview

Why did Labour lose? Why the Conservatives won? What happens next? What does this tell us about the likely outcome in the US election?

Catalogue: Insights Festival 2020
Authors: Deborah Mattinson, Stephen Bush
September 15, 2020


Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Laurent Florès, Antoine Moreau
June 15, 2016


ESOMAR Representatives capsule

A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: John Smurthwaite, Harry Puspito, Marita Schimpl
June 15, 2016


Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016


Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Preriit Souda, Will Goodhand, Tom Costley
Company: KANTAR TNS Malaysia
June 15, 2015


What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012