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Research papers

Reply to Mr. Collins

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970

Research papers

How to calculate market research projects

As a rule variable aspects of problems are determining factors in research projects in the field of market, opinion and social surveys and it is necessary to proceed with an eye to the variability in method and to the target groups in different...

Catalogue: The European Marketing Research Review 1969
Author: Fried-Rainer Hartmann
August 1, 1969

Research papers

A study of workers participation in self-government in Zagreb industry

Workers' management is a form of socialist democracy developed and practised in Yugoslavia. It is a system which enables all people employed in the economy to effectively run their enterprises. Workers' management should therefore be treated first of...

Catalogue: ESOMAR Congress 1968
Author: Fedor Rocco
June 15, 1968

Research papers

Men and techniques (French)

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967

Research papers

Men and techniques

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967

Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966

Research papers

Experience in the introduction of new food products

The term new product is very complex and should therefore he explained: we understand it to mean on the one hand a completely new product which just did not exist before. It is difficult to find an example for this. We can speak of a new product when...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Werner Ziefle
June 15, 1965

Research papers

Market research in Greece

Market research in Greece is expanding. The National Statistical Service continues to he very active, using sample surveys to broaden the areas in their data collecting and processing activities. Obviously N.S.S.'s efforts cover basic measurements...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Chrys J. Papadopoulos
June 15, 1965

Research papers

Some applications of operational research to the problem of advertising

Management decision in the field of advertising is typically concerned with problems such as the size of the advertising budget, how the outlay should he distributed over time and within regions, what type of messages should be used and what media...

Catalogue: ESOMAR Yearbook 1963-1964
Author: David Lowe-Watson
June 15, 1964