You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Role Of Research.
ANA has found 546 results for you, in 155 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A new concept of marketing (French)

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bartolo Mardessich
June 15, 1959

Research papers

Market research as a tool for prognosis (French)

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van de Meer
June 15, 1959

Research papers

Market research as a tool for prognosis

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van der Meer
June 15, 1959

Research papers

How operational research can be used in deciding which models of a product are to be made

When the A.O.I.P. acquired the Beyraud patents concerning a starter for electric motors based on an entirely new principle, the problem arose of choosing between the different models of this equipment. For this choice, we have had recourse to a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Raoul Laffy
June 15, 1959

Research papers

Some consideration in the application of market research

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959

Research papers

Some consideration in the application of market research (French)

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959

Research papers

A new concept of marketing

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bartolo Mardessich
June 15, 1959

Research papers

How operational research can be used in deciding which models of a product are to be made (French)

When the A.O.I.P. acquired the Beyraud patents concerning a starter for electric motors based on an entirely new principle, the problem arose of choosing between the different models of this equipment. For this choice, we have had recourse to a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Raoul Laffy
June 15, 1959

Research papers

Marketing research policy and programme

The function of a marketing research department is essentially: a tool for management. This means that such a department must assist the management in obtaining facts and insights necessary for ah efficient and long-range operation of the business....

Catalogue: ESOMAR Congress 1958
Author: Jan van Rees
June 15, 1958