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Research papers

Multi-cultural marketing

Multi-cultural Marketing has existed in Asia since colonization. While a number of multi- national companies have been very successful in this region, their success was not, necessarily, due to their understanding of the markets in which they...

Catalogue: Seminar 1993: Marketing And International Research
Author: Martin C. van Herk
June 15, 1993
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Citation

van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/multi-cultural-marketing


Research papers

Challenges for the toy business in the ’90s

Throughout the past thirty years the toy business has gone through important transformations - specially the move from small workshops of craftmen to dominating multinational companies, each trying to develop their competitive advantages. Toy...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jean-Paul Charpentier
June 15, 1992
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Citation

Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s


Research papers

Added value products

The Spanish Financial Sector is undergoing a big process of change and mergers and in the future far fewer financial entities will offer a far wider range of products. Customers are losing their loyalty to the financial institution and establishing...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Felix Serrano Alda
June 15, 1992
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Citation

Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/added-value-products


Research papers

Rethinking the distribution channels

In this paper, I shall examine the full spectrum of distribution channels for financial services. These changed comparatively little for at least 150 years, being based around branch banking and insurance brokers. Technology, combined with pressure...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Douglas Kerr
June 15, 1992
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Citation

Kerr, D. (1992a, June 15). Rethinking the distribution channels. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/rethinking-the-distribution-channels


Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992
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Citation

Said, H. S. (1992a, June 15). The pharmaceutical business in the Middle East. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-pharmaceutical-business-in-the-middle-east


Research papers

The dilemmas of the durables researcher

The Durables industry is considerably less researched than many others, such as fast moving consumer goods. It is a competitive one nevertheless, and research has, or should have an important role. Moreover there are some problems which are more or...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: David Hawkins
June 15, 1992
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Citation

Hawkins, D. (1992a, June 15). The dilemmas of the durables researcher. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher


Research papers

Researching Central and Eastern Europe

This paper sets out to argue the case for undertaking basic, benchmark research into media and marketing issues in the countries of the former Soviet Union and its Eastern European satellites. With the rapid pace of economic, political and social...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Michael Svennevig, Michel Olszewski
June 15, 1992
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Citation

Svennevig and Olszewski (1992a, June 15). Researching Central and Eastern Europe. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/researching-central-and-eastern-europe


Research papers

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
June 15, 1992
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Citation

Solomon, D. (1992a, June 15). Difficult-to-measure targets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/difficult-to-measure-targets


Research papers

Effective communication in a crowded television environment

My purpose here this morning is to present a picture of the emerging worldwide television environment and the implications that has for communications, media planning and research. Not long ago, on April 22 (Earth Day), the world’s scientists...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Robert Warrens
June 15, 1992
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Citation

Warrens, R. (1992a, June 15). Effective communication in a crowded television environment. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/effective-communication-in-a-crowded-television-environment