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Research reports

Qualitative research on short-shelf-life cakes

This research was undertaken in order to provide aqualitative picture of housewive's attitudes topackaged short-shelf-life cakes. Packaging conceptswere also examined.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1972
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Citation

, C. (1972a, April 28). Qualitative research on short-shelf-life cakes. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-short-shelf-life-cakes


Research reports

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Qualitative research into count line purchasing in self-service grocers. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-count-line-purchasing-in-self-service-grocers


Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Popeye: Concept Evaluation

The researchwas intended to aid the brand group in the further development of Project Popeye.The research objectives therefore were:1. To provide an insight into the currentlaundering methods and routines employed by housewives, particularly with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Popeye: Concept Evaluation. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/popeye-concept-evaluation


Research reports

Exploratory research on artificial sweeteners

The research reported here is an exploratory investigation of users attitudestowards artificial sweeteners. In more detail the objectives were:1. To generate consumer vocabulary about artificial sweeteners;2. To provide background material which may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Exploratory research on artificial sweeteners. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/exploratory-research-on-artificial-sweeteners


Research reports

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on deodorants . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-deodorants-


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research reports

Qualitative research on chesswood creamed mushrooms

Creamed mushrooms are of increasing importance within thecanned mushroom sector, and information is required onconsumer attitudes and usage of creamed mushrooms. Thebasic objectives of this research were to provide aqualitative 'model' of usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on chesswood creamed mushrooms. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-chesswood-creamed-mushrooms