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Research reports

Park Drive Tipped

The main objective of the research was to explorereactions to the proposed advertising for Park DriveTipped, intended for both press and posters. This was to be compared with the current advertisingfor Park Drive Tipped in terms of:1. Effect on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1972
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Citation

, C. (1972a, June 23). Park Drive Tipped. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/park-drive-tipped


Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973
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Citation

, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/communications-testing--new-label-designs


Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Depth research on high impact toothpaste. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/depth-research-on-high-impact-toothpaste


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Qualitative research on Keymarket guarantees

Keymarkets have been offering a cash guarantee of lowprices in their stores. This has normally involved theconsumer comparing a certain outlay on groceries, with the cost of the same items in anotherlocal store. The research was required in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on Keymarket guarantees. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-keymarket-guarantees


Research reports

Qualitative research into McDougalls sponge mix packaging

McDougalls Ltd. in conjunction with J. Walter Thompson Ltd.are currently developing alternative packaging forms forMcDougalls Sponge Mix which positions the product moreclosely to the existing Sponge Mix Market. Consumer research was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into McDougalls sponge mix packaging. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-mcdougalls-sponge-mix-packaging


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey


Research reports

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Pink Paraffin advertising. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-pink-paraffin-advertising