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Research papers

Consumption as self-building

There seems to be a somewhat contradictory tendency both towards a homogenization of life styles and towards fragmentation accompanied with a growing emphasis on individuality. The contradictory trends actualize a need for a deeper analysis of the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Pasi Falk, J. P. Roos
June 15, 1991
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Citation

Falk and Roos (1991a, June 15). Consumption as self-building. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/consumption-as-self-building


Research papers

Individualisation and the need for marketing information management

In this paper it is argued that growing individualisation of consumer lifestyle and demand necessarily leads to a major change in commercial communication. Already a shift from advertising to direct marketing is noticeable. But also direct marketing...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Wil Wurtz
June 15, 1991
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Citation

Wurtz, W. (1991a, June 15). Individualisation and the need for marketing information management. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/individualisation-and-the-need-for-marketing-information-management


Research papers

The continued relevance of cultural diversity

With the growing internationalisation of markets it is not surprising that both researchers and marketers are more often intrigued by European communalities than differences. But generalisations across markets and countries, although quite plausible...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Norbert Homma
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1991
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Citation

Homma, N. (1991a, June 15). The continued relevance of cultural diversity. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-continued-relevance-of-cultural-diversity


Research papers

Research in the 90's

The need exists to bring the individual back into the forefront of research, whether qualitative or quantitative. It is predicted that in the ’90’s, the mean score and the group discussion will decline in prevalence & disaggregated data...

Catalogue: ESOMAR Congress 1988
Authors: Michael M. Roe, Rory P. Morgan
September 1, 1988
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Citation

Roe and Morgan (1988a, September 01). Research in the 90's. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/research-in-the-90-s


Research papers

Trends in life style and their application for publishing

Today, trend research can no longer be conceived in terms of updating motivations, attitudes and interests, but must also be understood as determination of reaction patterns to given environmental conditions. Based on continuous observation of the...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1981
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Citation

Sommer, R. (1981a, June 15). Trends in life style and their application for publishing . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/trends-in-life-style-and-their-application-for-publishing-