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Research papers

Multi media

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert
November 1, 1996
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Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/multi-media-