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Research papers

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008
Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe
Company: InSites Consulting
June 16, 2008
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Citation

De Boeck, De Wulf and Verhaeghe (2008a, June 16). Beyond benchmarking. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/beyond-benchmarking


Case studies

Evolution of beauty: Dove case study

In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer...

Catalogue: Congress 2007: Excellence
Authors: Niels Schillewaert, Steven van Belleghem, Severine Distave, Tom De Ruyck
Companies: InSites Consulting, Unilever
September 19, 2007
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Citation

Schillewaert, van Belleghem, Distave and De Ruyck (2007a, September 19). Evolution of beauty: Dove case study. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/evolution-of-beauty-dove-case-study


Research papers

A new approach for measuring 'buzz'

With the growth of the internet, a new dimension was added to Word of mouth, namely word of mouse. This paper introduces a new model that can serve as a framework for marketers, advertisers and market researchers for better understanding online word...

Catalogue: WM3 2007
Authors: Dennis Claus, Steven van Belleghem, Christophe Vergult, Niels Schillewaert
Company: InSites Consulting
June 3, 2007
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Citation

Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-


Research papers

Social class and life style differences between modes of data collection

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper pencil samples.Social class, product consumption and usage as well consumer values are analysed for differences....

Catalogue: Panel Research 2006
Authors: Kristof De Wulf, Bert Weijters, Niels Schillewaert
Company: InSites Consulting
October 8, 2006
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Citation

De Wulf, Weijters and Schillewaert (2006a, October 08). Social class and life style differences between modes of data collection. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/social-class-and-life-style-differences-between-modes-of-data-collection