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Research papers

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010

Research papers

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way
Author: Agnes Nairn
September 22, 2009

Research papers

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way
Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan
Companies: KANTAR TNS Malaysia, Unilever
September 22, 2009

Research papers

No Latin love

The presentation comprises an analysis of Latin Americans' points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural. Based...

Catalogue: Latin America 2008
Author: Constanza Cilley
Company: KANTAR TNS Malaysia
May 13, 2008

Research papers

Are Latin America's children becoming globalized?

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important...

Catalogue: Latin America 2005
Author: Mónica La Madrid
June 15, 2005

Research papers

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams
Company: Viacom International Media Networks
April 19, 2005

Research papers

Spot on

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers.These learnings were...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Susanne Schlichting
Company: Procter & Gamble
April 19, 2005

Research papers

Measuring children's behaviour in a complex multi-media world

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivations of this ever-evolving and often elusive target...

Catalogue: ESOMAR Conference On Age 2005
Authors: Debbie Solomon, Jo Peters
Company: MindShare
January 30, 2005

Research papers

Is pester power dead?

This paper provides a unique insight into the response of food manufacturers, retailers and advertisers to key challenges that affect marketing to children in 2005.These include the possible banning of food advertising to children, concerns over...

Catalogue: ESOMAR Conference On Age 2005
Author: Neil Samson
January 30, 2005