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Research papers

Improving quality of life

This study explores both how satisfied people are with the various aspects of their lives, and also how important each thing is in determining overall quality of life. Using a model drawn from customer satisfaction research, we have examined 125...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Thomas A.W. Miller
September 1, 1996

Research papers

Time as a factor of quality of life

To be under stress, to be short of time, to be late - these are all typical expressions in modern society. We envy - and despise - those who live on Indian time, who have not any time concept, who do not know what punctuality means, and so on....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Rudolf Bretschneider
Company: GfK
September 1, 1996

Research papers

Thinking of the future

This paper attempts to develop an analysis of Latin America based on the opinions gathered in a harmonized quantitative research survey conducted in nine Latin American / Caribbean countries. This was the first wave of a Tracking Study designed to...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Maria Helena Gama, Nelsom Marangoni
May 1, 1995

Research papers

Product development and (re)positioning

To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Eric Meinardt, Dirk Huisman
Company: SKIM
June 1, 1994

Research papers

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Mia Bartonova, Jana Bérová
September 1, 1992

Research papers

The changing nature of deprivation in Britain

This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Brian Gosschalk, Harold Frayman
June 15, 1991

Research papers

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Beatrice Cito Filomarino
Company: GfK
June 15, 1991

Research papers

Economic evaluation in health care

The objective of this contribution is to briefly outline the broad category of cost- benefit analysis and its potential to provide a meaningful instrument in marketing concepts for pharmaceuticals. First, the incentives for the interest in...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Angela Kempel
June 15, 1991

Research papers

The elderly segment of the Italian population

This paper draws an outline of that segment of the Italian population aged between 55 and 74 years. The paper sheds light on the behavioural patterns and values of the elderly group compared to those of the average, related to several areas: spare...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Paolo Anselmi
Company: GfK
June 15, 1989