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Research papers

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Michelle de Laat, Anke Bergmans
November 20, 2013
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Citation

Vink, de Laat and Bergmans (2013a, November 20). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs-8091


Research papers

Holland 2.0

In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. equally, we as researchers have been focused on the potential of...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jos Vink, Anke ten Velde, Marieke Politiek
Company: Blauw Research
November 6, 2012
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Citation

Vink, ten Velde and Politiek (2012a, November 06). Holland 2.0. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/holland-2-0


Research papers

Designeffect

Until now designers, brand managers and researchers around the world had to do without a validated research instrument to predict effects of design.This paper explains how the Dutch Designers Association changed this by initiating and developing a...

Catalogue: Congress 2006: Foresight
Authors: Jos Vink, Gert Kootstra, Pieter van Ginkel
Company: Blauw Research
September 17, 2006
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Citation

Vink, Kootstra and van Ginkel (2006a, September 17). Designeffect. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/designeffect