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Research papers

In situ interview

The problem in marketing research is a difficulty in gathering information either in the exploration phase or in the sampling phase. The traditional survey or interview includes certain constraints that any marketing researcher should try to overcome...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Marie Paule Lagrange, Jacqueline Carof
Company: GMV Conseil
November 1, 1977

Research papers

Observation and pseudo-experimentation

The present paper attempts to illustrate one of the ways data collection may move along: making use of observation and quasi-experimental procedures. This way means improving the approach, by collecting data in strictly defined conditions of the...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Alain Zwilling
November 1, 1977

Research papers

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Michael Warren
November 1, 1977

Research papers

The telephonic group discussion: Is it really a new way?

This paper describes both technical conditions and qualitative aspects of telephonic group-discussions after three years of experience with this tool. Collecting different subscribers by telephone in a way that they can communicate freely together is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Ralph Weill
Company: Konso Ltd.
November 1, 1977

Research papers

Uses of the camera in market research

This paper illustrates problems which can face the traditional questionnaire approach to data collection, particularly where informants either do not know the answers or can unintentionally mislead, and where the interviewer, however well briefed,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Frank Macey
November 1, 1977