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Research papers

Attitudes and consumer behaviour

In this article an attempt has been made to outline some features of an attitude theory. This can in itself fulfil a function in the company's communication planning. Here it has formed the starting point for some more concrete reflections on...

Catalogue: The European Marketing Research Review 1967
Author: Flemming Hansen
August 1, 1967

Research papers

Conclusive remarks on the last day

When trying to link the results that our group arrived at to the theme of this Seminar, I want to call your attention to the following. I am very content to find that we, while trying to establish the design for the post-test, almost unanimously...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: John Knecht
June 15, 1967

Research papers

Can results of pre-tests be related to results of post-tests?

The present report deals with the results of an extensive experiment of pre-testing and post-testing advertisements. The basic motive behind this experiments the present situation with regard to advertising research in general pre-testing in...

Catalogue: ESOMAR Congress 1966
Author: J. E. Adriessens
September 1, 1966

Research papers

Setting targets in advertising research

In this paper I have presented some of the first results of a systematic analysis of data which has been collected as part of a continuing survey to measure advertising communication. The results have been confined to measurements taken at a single...

Catalogue: ESOMAR Congress 1964
Author: Timothy Joyce
June 15, 1964