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Videos

Empowering Creativity

Redefining research's role in the creative process

Catalogue: Congress 2023
Author:
Companies: Kantar, Virtual Incentives, itracks
October 5, 2023
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Citation

(2023a, October 05). Empowering Creativity. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/empowering-creativity


Videos
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Citation

Kishor, A. (2023a, October 05). Building a culture of Creative Effectiveness by WARC. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/building-a-culture-of-creative-effectiveness-by-warc

Closing Keynote: Humberto Polar

Humberto Polar Partner/Chief Creative Officer at The Juju, Mexico

Catalogue: Latin America 2023
Author:
April 25, 2023
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Citation

(2023a, April 25). Closing Keynote: Humberto Polar . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/closing-keynote-humberto-polar-


Webinars

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ted Curtin
Companies: MRII, ProdigyWorks
October 20, 2022
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Citation

Kraus and Curtin (2022a, October 20). Navigating Successful Innovation Through Changing Times. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/navigating-successful-innovation-through-changing-times


Videos

Lemon- Why the advertising brain has gone sour

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed...

Catalogue: Insights Festival 2020
Author: Ed Harrison
September 16, 2020
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Citation

Harrison, E. (2020a, September 16). Lemon- Why the advertising brain has gone sour. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/lemon---why-the-advertising-brain-has-gone-sour


Videos

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Pavi Gupta
June 11, 2020
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Citation

Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-power-of-and-human-insights-ai-ml-led-analytics-to-drive-impact-


Videos

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai-10667


Research papers

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai


Case studies

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018
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Citation

Margerand and Arn (2018a, November 11). Bitter sweet symphony. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bitter-sweet-symphony