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Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973

Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973

Research papers

The measurement of pupil dilation as a market research tool

This paper is intended to serve as an introduction to a technique that is relatively new to the market research world. It will explain the essential mechanism of pupil change, and describe the equipment and the experimental conditions that are...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell
June 15, 1965

Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964

Research papers

The application of factor analysis to the study of army morale

The purpose of the paper is to show the application of the factor analysis as a method to evaluate the army morale.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Charles Chandessais
June 15, 1957