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Research papers

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Jain, Raman and Joshy (2015a, October 01). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations-8582


Videos

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
June 15, 2015
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Citation

Loobuyck, K. (2015a, June 15). The world of chocolate in 2020. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020


Videos

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Jain, Joshy and Shivakumar (2015a, June 15). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations


Videos

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
June 15, 2015
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Citation

Puehse, T. (2015a, June 15). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today


Research papers

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
May 19, 2015
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Citation

Puehse, T. (2015a, May 19). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today-8384


Research papers

Taking mobile to the max in Asia

Everyone is talking about it. Many are experimenting with it. And some are even doing it. Mobile promises to reach more people, in more countries, with faster results than ever before. Mobile is especially relevant in Asia, where countries boast some...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Andrew Steel, David Rao
Company: Ipsos MRBI
May 13, 2014
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Citation

Steel and Rao (2014a, May 13). Taking mobile to the max in Asia. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/taking-mobile-to-the-max-in-asia


Research papers

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
September 26, 2013
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Citation

Delfaud and Pawle (2013a, September 26). How does your cappuccino feel?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-does-your-cappuccino-feel--8064


Videos

How does your cappuccino feel?

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...

Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
June 15, 2013
×

Citation

Delfaud and Pawle (2013a, June 15). How does your cappuccino feel?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-does-your-cappuccino-feel-


Research papers

Fragrance innovation

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel
June 26, 2009
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Citation

Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fragrance-innovation