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Revue Française du Marketing (Septembre 2005)

Ce numéro de la Revue offre à nos lecteurs une palette de sujets. Les contributionsabordent des thèmes variés, depuis la diversité des définitions du marketing jusqu'à la défense et l'illustration des méthodes qualitatives...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2005

Research papers

Teaching research methods through secondary analysis

After considering some problems in more traditional ways of teaching research methods, this paper discusses how archived data may be used in teaching graduate level courses in this subject in political science and sociology. The discussion is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ada W. Finifter
September 1, 1973

Research papers

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022

Research papers

Econometry and psycho-sociology complementary methods of approach

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962

Research papers

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969
Author: Francesco Alberoni
August 1, 1969


Revue Française du Marketing (Octobre 2007)

Le marketing a déjà une longue vie, qui dépasse celle de ses principaux pionniers, fondateurs, animateurs, missionnaires, enseignants et chercheurs. On laissera certains se demander si le marketing est mortel, ou s'il est mort. Les quatre...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2007

Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962

Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989

Research papers

A method of evaluating advertising penetration

The title of this expose might possibly be misleading as it does not concern an entirely new method of measuring advertising penetration by some simple formula. It is concerned rather with a process of analysis, using as a basis information which in...

Catalogue: ESOMAR Congress 1964
Author: Claude Matricon
June 15, 1964