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Research papers

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Will Goodhand, Preriit Souda, Tom Costley
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Goodhand, Souda and Costley (2015a, October 01). Interdependence day. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/interdependence-day-8578


Videos

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Preriit Souda, Will Goodhand, Tom Costley
Company: KANTAR TNS Malaysia
June 15, 2015
×

Citation

Souda, Goodhand and Costley (2015a, June 15). Interdependence day. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/interdependence-day


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations


Research papers

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 17, 2014
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Citation

Choate, D. (2014a, June 17). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality


Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313


Videos

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
×

Citation

Pettit, A. (2014a, June 15). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want


Videos

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 15, 2014
×

Citation

Choate, D. (2014a, June 15). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality-8181


Research papers

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
November 20, 2013
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Citation

Hunter, J. (2013a, November 20). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact-8099


Research papers

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
Company: Jigsaw Research
November 20, 2013
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Citation

Totman, P. (2013a, November 20). Freedom to reveal or freedom to project? . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/freedom-to-reveal-or-freedom-to-project--8092