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Videos

Shaping the future

Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Congress 2016: #WOW
Author: Daniel Castejón
June 15, 2016

Videos

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation
Authors: Rosaline Hester, Daniel Castejón
June 15, 2016

Videos

The world of short form video for post millennials

Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
June 15, 2016

Research papers

Behind the curtain

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
April 13, 2016

Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015

Research papers

Extracting consumer insights from search engine queries

We can learn from people’s search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier
Company: KOS Research
June 17, 2014

Videos

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
June 15, 2014

Videos

Extracting consumer insights from search engine queries

We can learn from people's search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or brands....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Benjamin Saulnier, Nicolas Chollet
Company: KOS Research
June 15, 2014

Videos

The social media world tour!

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014