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Research papers

The Iguassu project

The Iguassu Project is a market research study which faces a unique situation: the strategic repositioning of a tourist region very important to three countries - Argentina, Brazil and Paraguay - seeking to construct a new and international brand for...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Julio Cesar Tannus, Roseli Stier Azambuja
Company: Ogilvy
September 1, 1996
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Citation

Tannus and Azambuja (1996a, September 01). The Iguassu project . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-iguassu-project-