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Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021

Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021

Webinars

Unlocking growth opportunities: The changing relationship with the home

Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout...

Catalogue: Webinars 2021
Authors: Adam Nelson, Rayven Gordon
Company: Streetbees
February 9, 2021

Research papers

Videos

Videos

The privacy paradox

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Catalogue: Congress 2018
Authors: Martin Oxley, Pia Blase
September 23, 2018

Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018

Magazines

Revue Française du Marketing (Octobre-Novembre 2012)

Les six articles qui composent ce numéro de la Revue abordent tous des sujets derecherche concernant la distribution commerciale, dans un contextenational et international. Cela n'est pas un hasard, puisqu'ils sont tous -sauf le dernier - issus de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2012

Research papers

Shopper sentiments and the environment

Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Vincenzo Ciummo, Scott Young
Company: Perception Research Services International
March 4, 2009