Resources Library by ANA

Rapid impact

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Companies: Insight Dojo, Shionogi

September 8, 2019

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

September 1, 2012

Modern Asian everyday lives

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari

Company: QRi Consulting Ltd.

November 1, 2000

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019

Authors: Nirupama Kaushik, Maitreyee Patki

Company: Brandscapes Worldwide

May 22, 2019

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Companies: Insight Dojo, Shionogi

September 8, 2019

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020

Author: Zoe Dowling

June 9, 2020

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019

Research World (November 2009)

Qualitative research is actually innovating ahead of quantitative - and leading that innovation into the quantitative arena itself. Think of what is being done in biometrics, neuroscience and ethnography. It all starts in the qualitative arena and...

Catalogue: Research World 2009

Author: ESOMAR B.V.

November 1, 2009

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019