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Research papers

Factoring 'intuition' into the analysis of market research evidence

In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: David Smith
Company: DVL Smith Ltd
September 14, 2003
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Citation

Smith, D. (2003a, September 14). Factoring 'intuition' into the analysis of market research evidence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/factoring-intuition-into-the-analysis-of-market-research-evidence


Research papers

Marketing of the future (Spanish)

This paper argues that regardless of the changes brought about by technology and globalisation the fundamental rules of marketing remain the same. Thus a return to the basics of marketing is proposed. Today customers are not placed at the centre of...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Pedro Chicharro
June 15, 1999
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Citation

Chicharro, P. (1999a, June 15). Marketing of the future (Spanish). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-of-the-future-spanish-


Research papers

Marketing of the future

This paper argues that regardless of the changes brought about by technology and globalisation the fundamental rules of marketing remain the same. Thus a return to the basics of marketing is proposed. Today customers are not placed at the centre of...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Pedro Chicharro
June 15, 1999
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Citation

Chicharro, P. (1999a, June 15). Marketing of the future. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-of-the-future


Research papers

Subscriber loyalty measurement and management throughout Latin America

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Cary J. Nadel, Sandro Mesquita
Company: Burke, Inc.
June 15, 1999
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Citation

Nadel and Mesquita (1999a, June 15). Subscriber loyalty measurement and management throughout Latin America. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/subscriber-loyalty-measurement-and-management-throughout-latin-america


Research papers

Consumer VS. producer

If competitive intelligence professionals are to add value to organisational imperatives intelligence must become a central component of users decision-making processes. Competitive intelligence must make a material difference to the agendas of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Douglas C. Bernhardt
March 1, 1999
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Citation

Bernhardt, D. C. (1999a, March 01). Consumer VS. producer . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/consumer-vs-producer-


Research papers

Market and competitive intelligence

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Fredrik Nauckhoff
March 1, 1999
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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-


Research papers

Making intelligence count

Ever-increasing resources are being devoted to learning about customers. What do they want how do they perceive us and our offer how do we match up against the competition? Attendant pressures mount on research specialists product brand and...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Sean A. Meehan
March 1, 1999
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Citation

Meehan, S. A. (1999a, March 01). Making intelligence count. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/making-intelligence-count


Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Market intelligence

The purpose of market intelligence is to provide management with the facts, information and insights it needs to make rapidly the best, most efficient business decisions. Well organised, market intelligence can be a substantial source of competitive...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Fredrik Nauckhoff
September 1, 1998
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Citation

Nauckhoff, F. (1998a, September 01). Market intelligence. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-intelligence