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Research papers
Creating an inspirational environment in B2B
This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...
Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
September 10, 2014
Research papers
Uncompromising intimacy: The route to transformational ideas
This is a story of transformation, of a company set on transforming healthcare and research that focused on âuncompromising intimacyâ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
November 20, 2013
Research papers
What do you do when your world is turned upside-down?
A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
November 20, 2013
Research papers
Research fusion
Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...
Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Evan Simpson, Melissa Moodley, Colin Baker
Company: Ipsos MRBI
September 26, 2013
Research papers
Improving cancer prevention and communication
The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010
Research papers
Identifying global targets
This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Katherine Binns
March 3, 2010
Research papers
Meeting business needs by meeting patient and caregiver needs
The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010
Research papers
Recognizing hidden factors in healthcare innovation
In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Laura Lee
March 3, 2010
Research papers
