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Research papers

Business-to-business research

In the following paper we will touch on some important aspects of business-to-business research, highlighting in brief the key differential points vis-&-vis consumer research. The focus will be on the specific problems and requirements of research in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Walter Lulay
September 1, 1998
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Citation

Lulay, W. (1998a, September 01). Business-to-business research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/business-to-business-research