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Research papers

Establishing dialogue between experts and consumers

While consumers are at the heart of the innovation problematic they are today largely excluded from the process of developing new products and services. The opinion of consumers is sought before or after the innovation process but inclusion in the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Helene Valade-Thong, Anne Panis-lelong
Company: IFOP
September 1, 1999
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Citation

Valade-Thong and Panis-lelong (1999a, September 01). Establishing dialogue between experts and consumers . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/establishing-dialogue-between-experts-and-consumers-


Research papers

Data mining and market research

This article deals with the complementarity between market research and data mining disciplines that we consider to be distinct but interdependent with respect to the kinds of objectives and goals addressed the types of results obtained and the use...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Elisabeth Martine-Cosnefroy
Company: IFOP
September 1, 1998
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Citation

Martine-Cosnefroy, E. (1998a, September 01). Data mining and market research . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-mining-and-market-research-


Research papers

Understanding the Chinese consumer

This article presents the first-hand experience of undertaking qualitative research in China for both mass market and luxury products. It shows, in particular, the power of projective techniques and the methods of in-depth analysis commonly used in...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Laurence Parisot, Anne Panis-lelong, Christophe Jourdain
Company: IFOP
November 1, 1997
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Citation

Parisot, Panis-lelong and Jourdain (1997a, November 01). Understanding the Chinese consumer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/understanding-the-chinese-consumer


Research papers

Thresholds in brand awareness

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
September 1, 1987
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Citation

Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness


Research papers

Thresholds in brand awareness (French)

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987
Authors: Jean-Nöel Kapferer, Gilles Laurent
Company: IFOP
September 1, 1987
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Citation

Kapferer and Laurent (1987a, September 01). Thresholds in brand awareness (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness-french-


Research papers

A marketing aid (French)

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon
Company: IFOP
June 15, 1986
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Citation

Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-marketing-aid-french-


Research papers

A marketing aid

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon
Company: IFOP
June 15, 1986
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Citation

Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-marketing-aid


Research papers

Marketing analysis on the basis of consumers' degree of involvement

Consumers' involvement in products considerably moderates their reactions to marketing and advertising stimuli. Involvement has now gained the status of a major parameter to be taken into account in advertising and marketing strategies. Current...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
June 15, 1984
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Citation

Laurent and Kapferer (1984a, June 15). Marketing analysis on the basis of consumers' degree of involvement. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-analysis-on-the-basis-of-consumers-degree-of-involvement


Research papers

International dimension in social research

Since early 1974 the Commission of the European Community has six-monthly opinion polls carried out, among the population aged 15 and over. The paper shows, by way of two examples, the importance and utility of these surveys: 1. The feeling of...

Catalogue: Seminar 1977: Social Research
Authors: Jacques-René Rabier, Helene Riffault
Company: IFOP
December 1, 1977
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Citation

Rabier and Riffault (1977a, December 01). International dimension in social research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/international-dimension-in-social-research