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Research papers

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden
Company: MARE
October 30, 2017

Webinars

Fit for purpose

Today's researchers have more ways than before to collect useful data, yet most of us specialize in only one or two methods. And so we squeeze the client's problem into our solution.The University of Georgia's recently revised Principles of Market...

Catalogue: Webinars 2016
Author: Pete Cape
June 15, 2016

Research papers

How we became curators of cool

In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Els Dragt, Pernille Kok-Jensen
Company: MARE
November 18, 2015

Research papers

Exploring the use of visuals in the delivery of research data

This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Adam Frost, Tobias Sturt
October 1, 2015

Research papers

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
June 15, 2015

Research reports

ESOMAR/GRBN guideline for online sample quality

This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (French)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014