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Research papers

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market


Research papers

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

Pinto

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. D. Teach, L. A. Neidell
June 15, 1972
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Citation

Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/pinto


Research papers

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
June 15, 1971
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Citation

Worcester, R. M. (1971a, June 15). Corporate image research reviewed. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/corporate-image-research-reviewed


Research papers

A study of the decision processes in the selection of an advertising agency

Lintas London has collaborated with MIL Research in a study among leading British advertisers as a guide to the Advertising Agency on how best to promote itself and gain new clients. The two main areas of research were: - Decision processes in the...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Gerald de Groot, S. Orwell
June 15, 1971
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Citation

de Groot and Orwell (1971a, June 15). A study of the decision processes in the selection of an advertising agency. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-study-of-the-decision-processes-in-the-selection-of-an-advertising-agency


Research papers

Company image research as a basis for umbrella advertising

Company image research is generally thought of in connection with manufacturers of industrial products, air lines, banks and other institutions, and with objectives such as obtaining the attitude of the trade, investors and employees. Relatively...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Paul Howard Berent
August 1, 1967
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Citation

Berent, P. H. (1967a, August 01). Company image research as a basis for umbrella advertising. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/company-image-research-as-a-basis-for-umbrella-advertising


Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-