Resources Library by ANA

Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big

Authors: Joseph Chen, Steve Olsen

June 15, 2013

CEE digital renaissance

Opening keynote speech from Michael Koch.

Catalogue: CEE Research Forum 2014: East Connection

Author: Michael Koch

June 15, 2013

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big

Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon

June 15, 2013

Error and innovation

Introduction to programme and opening keynote speaker.

Catalogue: Congress 2013: Think Big

Author: Tim Harford

June 15, 2013

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Luzia Celeste Rodrigues

June 15, 2013

Skateistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...

Catalogue: Congress 2013: Think Big

Author: Oliver Percovich

June 15, 2013

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli

June 15, 2013

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Annelies Verhaeghe

Company: InSites Consulting

June 15, 2012

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Corrine Sandler, Jenna Alexandre

June 15, 2012