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Research papers

Silver age in CEE

ERSTE Group wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted focused...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Petr Kubánek, Lenka Koreková
Company: KANTAR TNS Malaysia
March 24, 2014
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Citation

Kubánek and Koreková (2014a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/silver-age-in-cee


Videos

Silver age in CEE

?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Lenka Koreková, Petr Kubánek
Company: KANTAR TNS Malaysia
March 24, 2013
×

Citation

Koreková and Kubánek (2013a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/silver-age-in-cee-7916