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Case studies

The application of the media selection model to selective sampling

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jan Ligthart
June 15, 1971
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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-


Research papers

A view from the floor

The comments which I propose to make on the Seminar should be read in the light of two factors, firstly for twelve years I was actively engaged in below-the-line activities on the 'client' side of the business and for two years have been running an...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: J. A. Kershaw
June 15, 1971
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Citation

Kershaw, J. A. (1971a, June 15). A view from the floor . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-view-from-the-floor-


Research papers

Distribution of a British national daily newspaper

We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: J. A. Farmer, N. L. Webb
November 1, 1969
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Citation

Farmer and Webb (1969a, November 01). Distribution of a British national daily newspaper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/distribution-of-a-british-national-daily-newspaper


Research papers

Some notes on the application of a general theory of diffusion of innovations on household decision-making

Advertising is an activity which can be defined in many ways. One definition is of particular interest in the context of this paper. It is a definition which is suggested by more or less simple theories which are used when defining advertising norms...

Catalogue: ESOMAR Congress 1968
Author: G. J. Randoe
June 15, 1968
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Citation

Randoe, G. J. (1968a, June 15). Some notes on the application of a general theory of diffusion of innovations on household decision-making. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-notes-on-the-application-of-a-general-theory-of-diffusion-of-innovations-on-household-decision-making


Research papers

Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French)

Commercial activity is no longer considered as having to apply to the entire population, but rather addresses itself to a clearly-defined sector which is given the name of "target consumers". It will at once be appreciated that a knowledge of the...

Catalogue: ESOMAR Congress 1966
Author: Claude Matricon
September 1, 1966
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Citation

Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/demonstration-of-a-new-factor-for-discrimination-of-types-of-behaviour-in-connection-with-buying-attitudes-towards-new-products-and-reactions-to-publicity-french-


Research papers

Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity

Commercial activity is no longer considered as having to apply to the entire population, but rather addresses itself to a clearly-defined sector which is given the name of "target consumers". It will at once be appreciated that a knowledge of the...

Catalogue: ESOMAR Congress 1966
Author: Claude Matricon
September 1, 1966
×

Citation

Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/demonstration-of-a-new-factor-for-discrimination-of-types-of-behaviour-in-connection-with-buying-attitudes-towards-new-products-and-reactions-to-publicity


Research papers

Aided recall media research (French)

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to. discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/aided-recall-media-research-french-