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Segments, home run sometimes they strike but they won't complete the run’

The potential power of consumer segmentation seldom is unleashed due to incomplete internal buy-in across departments. This paper showcases an approach used to drive high actionability, taking a consumer journey from basic usage, lifestyle and...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Rania Omar, Sarah Kambiz
Company: Nielsen
June 15, 2015
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Citation

Omar and Kambiz (2015a, June 15). Segments, home run sometimes they strike but they won't complete the run’. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/segments-home-run-sometimes-they-strike-but-they-won-t-complete-the-run-