Resources Library by ANA

More family in your holiday

There is no doubt that children play an important role in the tourism process. It is often the children who influence their parents' decision regarding the vacation. They are also the ones who make a return to the same place more likely, if they have...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Schimun Murk

June 15, 1983

Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

June 15, 1982

Making market segmentation studies more useful

The paper is based on experience in design, interpretation and application of five market segmentation studies for consumer products using samples of 600 to 2000 respondents in West Germany and Argentina and research into variables particularly in...

Catalogue: Seminar 1982: Classifying Consumers

Author: Gerhard Kleining

June 15, 1982

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Ingrid Berg, Lars G. Johnsson

June 15, 1982

Alternative behaviour in the Federal Republic of Germany Potential and trends

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

June 15, 1982

The gap study

This paper reports the advertising strategies developed by Foote, Cone & Belding, based on the Group Attitude Profile Study done by our client, the First National Bank of Chicago. In 1971-72, the Bank undertook one of the most extensive consumer...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment

Author: Lynne O'Shea

June 15, 1979

Integration of methods for the effect-analysis of the television-series 'where do I belong' with children in the age-group of 10-14 years

The paper shows a research-program for evaluating a television-series of 13 editions for children between 10 -14 years about the way of living in a development country.

Catalogue: Seminar 1978: Researching Children

Authors: Arnoud J.M. Braat, Cees J. Klop

Company: GfK

October 1, 1978

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

August 1, 1975

The new housewife

The subject of this paper is a comprehensive study which attempted to provide a basis for better understanding of the new housewife, and in particular, the interpersonal and impersonal forces which influence her attitudes andr behaviour. A sample of...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Timothy Joyce

August 1, 1967