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Research papers

Understanding consumer expectations

Through the process of obtaining consumer reactions to a wide variety of public service advertisement, an attempt has been made in this paper to understand the factors that govern consumer expectations of public service advertising. This paper...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Rama Bijapurkar, Titoo Ahluwalia
September 1, 1992
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Citation

Bijapurkar and Ahluwalia (1992a, September 01). Understanding consumer expectations . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/understanding-consumer-expectations-


Research papers

Station investment

The paper describes the methods used, and results obtained, in a study of passenger priorities for improvements at rail stations. The Dutch Railways (Nederlandse Spoorwegen) are constantly seeking to upgrade their services and facilities in an...

Catalogue: ESOMAR Congress 1987
Authors: Geoff Copley, A. Bouma, E. de Graaf
June 15, 1987
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Citation

Copley, Bouma and de Graaf (1987a, June 15). Station investment. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/station-investment


Research papers

The experiment near-gratis-fare

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
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Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
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Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-


Research papers

Research for public transport investment

This paper discusses two major aspects of research for public transport investment. These are the provision of comprehensive and detailed journey data by all modes of transport for individual origin/destination areas, and the measurement of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
September 1, 1974
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Citation

Flack, M. (1974a, September 01). Research for public transport investment. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/research-for-public-transport-investment