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Research papers

Integrating digital conversations

Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ellie Osborne, Oliver Roberts
Company: Join the Dots InSites Consulting
November 11, 2018

Research papers

Quantifying consumers' motivational structures for food products

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are motivated to choose specific products. The main focus...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Gerda I.J. Feunekes, Wilma den Hoed
Company: Unilever
November 1, 2000

Research papers

Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Axel Theobald
September 1, 2000

Research papers

Questionnarie design

In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
September 1, 1998

Research papers

Layout, format and order of questions

Questions may be presented as open-ended, dichotomous or multiple choice. Which Is the best format? This depends very much on the aim of the particular question, for instance whether you are looking for as wide a range of responses as possible, or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995

Research papers

How to ask a question and what to avoid

Questionnaire design must be regarded as one of the most critical phases of a market research survey because if the required information is not covered adequately or if the questions are not asked properly then no amount of clever interviewing or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995

Research papers

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook
Author: Paul F. Lazarsfeld
January 1, 1990

Research papers

BRITAIN

This paper looks at the lessons that have been learned in providing a continuous measurement of tourism in GB in terms of questionnaire design, sampling and analysis. The paper draws on the experience gained by NOP Market Research Ltd in monitoring...

Catalogue: ESOMAR Congress 1989
Author: Charles Ilsley
September 15, 1989

Research papers

The development of the A.B.P.I animal health product sales audit

A simple questionnaire form was first drawn up and studied within the Companies for which the members of the Working Group worked in order to identify any major problems at this initial stage. None emerged. Work on drafting the audit then proceeded...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John W. Prior
November 24, 1976