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Research papers

Scaling techniques for comparisons over time and between countries

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
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Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries


Research papers

Did we overlook something in sampling individuals?

For years now, something like a cold war has been waged between the protagonists of random sampling and those of quota sampling. In a way, it has been a war between mathematicians and practitioners of survey research.And as things go in such...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Hans Sittenfeld
June 15, 1962
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Citation

Sittenfeld, H. (1962a, June 15). Did we overlook something in sampling individuals?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/did-we-overlook-something-in-sampling-individuals-


Research papers

Scaling techniques for comparisons over time and between countries (French)

The Stapel Scale is the ideal scale for sampling survey work from a number of important aspects. It requires no effort to produce this scale; it is already printed on a card. It does not vary from time to time or from country to country. It is easy...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Henry Durant, Andrew Robert McIntosh
June 15, 1962
×

Citation

Durant and McIntosh (1962a, June 15). Scaling techniques for comparisons over time and between countries (French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/scaling-techniques-for-comparisons-over-time-and-between-countries-french-


Research papers

Sampling or "movivation" (French)

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and ma- thematics which enables the opinions of a large body of people...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
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Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation" (French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/sampling-or-movivation-french-


Research papers

Sampling or "movivation"

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and mathematics which enables the opinions of a large body of people to...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
×

Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation". ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/sampling-or-movivation-