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Research papers

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017
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Citation

Melchers, Gornandt, van Loon and Ophof (2017a, September 05). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile


Research papers

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
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Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Research papers

The future of life insurance

Based on an in-depth analysis of what life means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better. Itaú Unibanco (the...

Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
September 2, 2017
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Citation

Furniel , Milanez, Baffa and Gennari (2017a, September 02). The future of life insurance. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/the-future-of-life-insurance


Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017
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Citation

Melchers and van Loon (2017a, October 26). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile-9103


Videos

I am one in a million

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and...

Catalogue: Congress 2017: Visionary
Authors: Flora Somogyi, Georgina Day
October 26, 2017
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Citation

Somogyi and Day (2017a, October 26). I am one in a million. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/i-am-one-in-a-million


Videos

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
October 26, 2017
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Citation

Vinh and Sao (2017a, October 26). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies-9108


Videos

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
October 26, 2017
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Citation

Endo, Moriguchi and Toll (2017a, October 26). Adopting an entrepreneur. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/adopting-an-entrepreneur-9100


Videos

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
November 7, 2017
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Citation

Taylor and Rout (2017a, November 07). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem-9126


Videos

Celebrating 80 years

Highlighting the 80th anniversary of the Consolidated ICC Code on Responsible Marketing and Advertising Communications Practice. An overview will also be provided on the history of the ICC/ESOMAR Code and reflect on the recently revised edition,...

Catalogue: Congress 2017: Visionary
Author: Raelene Martin
November 8, 2017
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Citation

Martin, R. (2017a, November 08). Celebrating 80 years. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/celebrating-80-years