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Research papers

Pre market evaluation of new consumer durable brands in Asian markets

This paper outlines the challenges in developing a reliable methodology for pre market evaluation of consumer durables in Asian markets. It looks at issues such as:Response errors due to gratuity and over claim, common in Asian markets....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar
Company: KANTAR TNS Malaysia
April 20, 2010
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Citation

Srinivasan, Agarwal, Arie Stiawan and Vijayakumar (2010a, April 20). Pre market evaluation of new consumer durable brands in Asian markets. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/pre-market-evaluation-of-new-consumer-durable-brands-in-asian-markets


Research papers

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way
Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan
Companies: KANTAR TNS Malaysia, Unilever
September 22, 2009
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Citation

Mediratta, Suhirman and Srinivasan (2009a, September 22). Evaluating social mission projects in emerging & bottom of the pyramid markets. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/evaluating-social-mission-projects-in-emerging-bottom-of-the-pyramid-markets


Research papers

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way
Author: David W. Stark
Company: KANTAR TNS Malaysia
September 22, 2009
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Citation

Stark, D. W. (2009a, September 22). From social engineering to social networking. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-social-engineering-to-social-networking


Research papers

Tapping the wire

*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the...

Catalogue: WM3 2009: Change Is In The Air...
Author: Jennie Beck
Company: KANTAR TNS Malaysia
May 6, 2009
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Citation

Beck, J. (2009a, May 06). Tapping the wire. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tapping-the-wire


Research papers

From bricolage to pho

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Alison Dexter, Bach Ngoc Hieu An
Company: KANTAR TNS Malaysia
April 7, 2009
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Citation

Dexter and Hieu An (2009a, April 07). From bricolage to pho. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-bricolage-to-pho


Research papers

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Tammy Jalboukh, Ambrish Chaudhry
Company: KANTAR TNS Malaysia
February 11, 2009
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Citation

Jalboukh and Chaudhry (2009a, February 11). Reality YOUTH research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/reality-youth-research


Research papers

Mastering insights that pay

This paper details how to marry the science of segmentation with the art of understanding the organization's business to deliver actionable and usable insights. It discusses why science or statistics alone are necessary but not sufficient to provide...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella
Companies: MasterCard, KANTAR TNS Malaysia
February 11, 2009
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Citation

Desai et al. (2009a, February 11). Mastering insights that pay. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mastering-insights-that-pay


Research papers

Measuring jokes

Humour and market research do not really have large, directly overlapping areas. If we do a search on Google on the word 'humour' we find that the content that is relevant to our purposes is mainly focusing on the link between humour and psychology....

Catalogue: Qualitative 2008: Consumer Choice
Author: György Pásztor
Company: KANTAR TNS Malaysia
November 20, 2008
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Citation

Pásztor, G. (2008a, November 20). Measuring jokes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-jokes


Research papers

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008
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Citation

Ryan and Klaassen (2008a, September 26). Mapping the emerging digital frontier. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mapping-the-emerging-digital-frontier