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Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/innovation-in-customer-feedback


Videos

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Jay Turcot, Pankaj Jha
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Turcot and Jha (2014a, June 15). Does facial coding generalize across cultures?. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/does-facial-coding-generalize-across-cultures--8186


Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Ryan, Picard and Ewing (2010a, September 15). New market research. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/new-market-research


Research papers

The language of love in social media

Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez
Company: KANTAR TNS Malaysia
November 18, 2010
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Citation

Campbell, Conaré and Hernandez (2010a, November 18). The language of love in social media. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/the-language-of-love-in-social-media


Research papers

Digital boost in Latin America

Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Alexandro Herrera
Company: KANTAR TNS Malaysia
May 3, 2012
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Citation

Herrera, A. (2012a, May 03). Digital boost in Latin America. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/digital-boost-in-latin-america


Research papers

Predicting brand decisions through emotional engagement

This paper brings into perspective the need to combine new research approaches with traditional ones. This will enable us to answer new and old questions, create innovative approaches using new technologies, and deliver more creative ways of...

Catalogue: Congress 2011: Impact
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Companies: KANTAR TNS Malaysia, Heineken
September 18, 2011
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Citation

Ohme, De Balanzó and Eising (2011a, September 18). Predicting brand decisions through emotional engagement. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/predicting-brand-decisions-through-emotional-engagement


Research papers

Let's face the music...and dance

Big data presents massive challenges but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive,...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Goodhand and Nelken (2013a, September 26). Let's face the music...and dance. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance-8067


Research papers

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Brocx and van de Wiel (2013a, September 26). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum-8060


Research papers

Predicting social change

This paper covers the role of the survey researcher as a social forecaster. Social indicators have been derived from a qualitative and quantitative survey research system now operating in 14 different countries. These indicators include self...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
December 1, 1978
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Citation

Nelson, E. H. (1978a, December 01). Predicting social change. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/predicting-social-change