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Research reports

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Research report on attitudes towards Middleton building society. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-middleton-building-society


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Project 061

Project 061 is the relaunch of Park Drive Tipped and involves:1. A new Pack;2. Introduction of a Coupon Gift Scheme withCatalogue;3. Development of launch and follow-up advertisingcampaigns. This research was designed in order to assessconsumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/project-061


Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research reports

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Global Market Research 2020. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/global-market-research-2020


Research papers

The theory and practice of index construction, illustrated with an index of anomie

The concern with Quality of Life and the large numbers of social indicators that are being identified as relevant to quality of life, raises political and ethical questions in respect of choices that must be made from among them. The necessity to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E.J. Van Goudoever
September 1, 1973
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Citation

Van Goudoever, E. (1973a, September 01). The theory and practice of index construction, illustrated with an index of anomie. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-theory-and-practice-of-index-construction-illustrated-with-an-index-of-anomie


Research reports

Qualitative research into convenience desserts

Batchelors Ltd., in conjunction with Davidson, Pearce, Berry and Spottiswoode Ltd., are concerned to progress the development of a number of dessert productsrequiring minimal preparation.A large number of concepts were brainstormed by Agency staff,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into convenience desserts . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-convenience-desserts-