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Videos

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
October 26, 2017
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Citation

Endo, Moriguchi and Toll (2017a, October 26). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/adopting-an-entrepreneur-9100


Videos

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people's lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions for...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
October 26, 2017
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Citation

Feld, Farkas and Leav (2017a, October 26). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor-9110


Videos
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Citation

Smit, M. (2017a, October 17). From one-man challenge to successful social enterprise. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-one-man-challenge-to-successful-social-enterprise


Case studies

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
September 22, 2017
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Citation

Fonseca, Riley and Smith (2017a, September 22). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/are-you-insured-scarlett-i-can-t-think-about-that-right-now-i-ll-think-about-that-tomorrow-


Videos

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, September 10). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality--9089


Research papers

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
September 6, 2017
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Citation

Bond, Dominguez and Mammadbayli (2017a, September 06). Turning a corner on negative perceptions of refugees in Europe. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/turning-a-corner-on-negative-perceptions-of-refugees-in-europe


Research papers

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
September 5, 2017
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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-four-moments-of-experience


Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017
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Citation

Fore, Iyer and Phillips (2017a, September 05). Call yourself a developer?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer-


Research papers

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
September 5, 2017
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Citation

Price, Tralman and Livingston (2017a, September 05). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom